One of the most famous Italian Iconic brands of all times, ELLESSE have continually been able to raise the bar in sports fashion, remaining focused on premium product and still providing fresh diverse trends that complement all age groups. The casual fashion collection continue to retain the brands unique DNA
In 1959 Leonardo Servadio visioned a new era in ski wear, designing his own collections and launching the brand ELLESSE after his initials L&S. Through the 70's & 80'S the brand became the choice of the 'elite' upper class even being worn by Princess Caroline of Monaco in 1986.
Brand marketing became important for ELLESSE in these early years; so sponsoring the Ferrari F1 team was decided along with poster campaigns with the 'beautiful famous' wearing the collections, this was very fresh and new at the time & very successful.
The ELLESSE logo designed by Leonardo was based on his two much loved sports skiing and tennis. The famous 'half-ball' ELLESSE logo combines the tips of a pair of skis with a cross section of a tennis ball, and symbolises the brands heritage in these sports.
ELLESSE could well be described as the "Timeless Classic" but did you now that they where the first brand to feature their company logo on the outside of the clothing, which has since been copied the world over,,,
Relaunched and revived ELLESSE now is one of the most relevant fashion brands in todays market place, worn by young and not so young alike. We at Schoolbag Station offer a wide range of the ELLESSE backpacks, you can see the full collection at www.schoolbagstation.com