In 1908 Marquis Converse started what was then know as the “Converse Rubber Shoe Company” providing winterised rubber soled footwear for men, women and children. It wasn’t until they launched the All Star collection in 1917 that the company truly became Iconic. Aimed at the growing basketball market, the All Star was refined by a basketball player and company ambassador named Charles “Chuck” Taylor in the 1920s. Taylor travelled the United States tirelessly promoting both the sport he loved and the shoes he played it in. Until the late 1960s, Chuck Taylors were worn by the vast majority of professional basketball players, and were also a popular choice for American GIs in training during World War II.
Nowadays, Converse are worn by sportsmen, skaters, music fans, adults, teenagers and just about everybody else you are likely to find on today’s high street! Not bad for a style that owes its fame to Chuck’s practical needs as a professional basketball player!
The collection now also include Converse backpacks, Converse school bags, and Converse fashion as well as the classic footwear range you'd expect.
Chucks boast a famous wearers list longer than any other piece of apparel in history. Visionary rockers like Bruce Springsteen and Jimi Hendrix share footwear with the likes of Rihanna and Katy Perry, and even Dr Who favoured a cream pair in his tenth iteration - if that’s not a testament to their timeless quality, we don’t know what is!
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